When the original Tobacco War Booklet was published in 1951 it broke new
ground in terms of the research work published by the Cartophilic Society.
Previously the Society had concentrated on listings of cards issued by
UK tobacco manufacturers and there must have been some that wondered about
the relevance of this particular volume. Even now there may be doubts
in collectors minds as to what this reference book is all about
and some explanation as to why it was needed may be useful.
Because it has been out of print for so many years a number
of collectors may not be aware that US issues of cards were listed and
classified in the American Card Catalog (ACC) compiled by the late Jefferson
Burdick. The Society did not want to duplicate this work but because the
ACC did not cover in any depth the cards issued by the American Tobacco
Company (ATC) overseas during the Tobacco War period of 1901-02 an obvious
gap in recorded information existed. The Tobacco War Booklet was planned
as the first of a three-part project of which a BAT reference book was
the next essential step. This duly appeared but the final; link in the
chain, a reference book on the Imperial Tobacco group issues, was overtaken
by work on the more ambitious World Index.
The Tobacco War Booklet did not, therefore, cover card
issues by the ITC branches or the independent UK companies during the
period when the Americans were seeking to control the UK tobacco market.
Ogdens, the main vehicle for this domination, had already has its
own reference booklet published with the exception of Guinea Golds, which
were the subject of a later booklet. What the Tobacco War Booklet did
cover was the profusion of cards issued by the ATC outside the USA between
1890 and 1902-03 plus the first issues of the British-American Tobacco
Company, which was formed in 1902. The reason for the inclusion of the
latter is that BAT cards were prepared by the ATC with front and back
designs comparable to their own former export issues.
Such was the complexity of card issues by the ATC and
its associates during this period the Tobacco War Booklet quickly proved
to be of value. Some revisions and corrections were published in the BAT
Booklet and the various parts of the World Index and now the opportunity
has been taken consolidate what we now know in a completely revised reference
book. Billed in the introduction as the "first volume of the computer
age" it gives us a taste of what we can expect when the World Index
is eventually re-published. It has a smart blue hardbound cover and is
printed on glossy art paper. With 236 pages and 2,330 cards illustrated
it is vastly more comprehensive than its predecessor and the clear type
and numbering makes identification so much easier.
As already stated, these card issues are complicated so
devising a formula to list them was not easy. The introductory narrative
needs to be studied very carefully before embarking on the various sections
that make up the book. The Index has been expanded and all alike issues
by companies no involved directly in the Tobacco War are now included.
The footnotes to the Index are far too faint but otherwise there is very
little critical comment I can make. It has been well prepared and printed
and is a credit to the Society and the two persons most involved, Martin
Murray and Stuart Armistead.
The book is now available from the Reference Book Controller,
George Rogers, 24 Island Road, Upstreet, Canterbury, Kent CT3 4DA, at
£15.00 to members and £20.00 to non-members. Specialists in cards of this
period will obviously need this book, but I would also urge all serious
collectors to purchase a copy.
GCH.